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In recent weeks, citizens have raised questions about the official, trademarked City logo. To address residents’ inquiries, staff has compiled a list of frequently asked questions in relation to this topic:
In an action to authorize the City’s new branding program, including a logo and tagline, City Council authorized the official, trademarked municipal logo shown here on Oct. 15, 2007:
A City news release issued on Oct. 15, 2007, explained:
According to the Oct. 15, 2007 City Council Agenda Item Cover Memo:
The logo depicts a sunburst reflecting a new day on the horizon, a symbol of hope.
Yes; the Missouri City logo is the core element of the City’s identity; it is one of the City’s most valuable corporate assets and usage is governed by a City policy. All uses and requests for utilization must be approved through the City’s Communications Department via phone at 281.403.8500 or email via email@example.com.
The logo is made up of two components: the symbolic representation of the sun and its rays and the formatted typeface. It may be used in black-and-white or in color. In either case, the logo should be placed on a white background whenever possible.
Staff uses the logo for all City programs and services, on City vehicles, facilities, materials, apparel, signage, monuments and merchandise.
The City has a licensing program that regulates the use of its logo on items such as shirts, caps, key chains, mugs, pens, etc. The licensing process ensures that the City’s symbols are used appropriately and only on products approved by the City. All requests for merchandise containing the City logo must be made through the Communications Department. The logo is not to be used by a business unless in the context of a co-branding effort or campaign that has been approved by the City.
A staff committee is being convened to review usage of the official logo on City facilities, signage, monuments, etc., to assure compliance with City guidelines and to assure consistency.
Branding experts note that companies and cities who utilize an official logo with lowercase fonts to build their identity and convey their marketing message to the right audience include ebay, the Cities of Lubbock and Cleburne, macy’s, vitamin water, xerox, intel, at&t, flicker and facebook. Here are examples of some of those:
Marketing industry officials say there is a trend in this direction and the logos in lower case give an approachable and casual vibe, allowing organizations to connect easier with their target market. The University of Pennsylvania’s Wharton School noted in 2009, that “logos have become less official-looking and more conversational.” Despite the trend, a number of businesses still follow the traditional rules of language and grammar.
For updates, please watch the City website: www.missouricitytx.gov, like us on Facebook—fb/MissouriCityTX, follow us on Twitter, Instagramand Snapchat—@MissouriCityTX, and watch Missouri City Television (Ch. 16 on Comcast and Ch. 99 on AT&T U-verse).